Daily Archives December 10, 2013
December 10, 2013 Monetise Your Website
On cue, Glam Media has started making use of the big money it has raised: it is announcing its first acquisition, and has bought out London-based online ad sales rep firm firm Monetise, for an undisclosed sum. The UK company was founded three years ago and sells ads for top sites in UK, such as Flixster, ARTISTDirect and TVGuide.co.uk. The company’s 17 employees will form Glam’s U.K. team, the WSJ story says. Monetise founders Joel Cymberg and Jon Walsh are staying with Glam.
Monetise is expected to bring in $25 million to $45 million of U.K.-based ad revenue next year, the company said. Glam CEO Samir Arora told WSJ that the company expects $100 million in revenue in 2008, growing to $250 million to $350 million next year...Read More
By acquiring the London-based specialist in digital advertising, the woman-focused ad network hopes to boost its international offerings as well as its entertainment properties.
When Glam Media raised $84.6 million in February, international expansion was on its radar, and now we’re seeing the results: the women’s-focused ad network announced on Tuesday that it has acquired Monetise, a London-based digital-ad sales start-up.
All Monetise employees will become part of Glam under the deal, financial terms of which were not disclosed.
“The acquisition of Monetise speeds our entry into the important U.K. display ad market,” Glam Chairman and CEO Samir Arora said in a release...Read More